What is the most difficult thing in the formation of a company?
Obtaining an acceptable company name!
A proposed company name must consist of at least one word followed by
"Limited".
Please select names that are not similar to an existing company or business name. You can check the telephone directory and other relevant sources for name use. Please ensure that the name is not a "Trademark" or a well-known overseas name.
The "Application for Name Approval" is filed with the Companies Office. Please note that if your initial choices are not acceptable by the Registrar of Companies there are further application and filing fees payable.
When the name approval has been granted the applicant is given a name approval form that is valid for 20 working days.
In the letter of name approval you are advised that you should be aware that the company's name application may infringe rights arising under the Trade Marks Act 1953 and the Fair Trading Act 1986. Please have a look and search the New Zealand Trademark Register at the Intellectual Property Office of New Zealand.
